Why Would Google Skip The Meta Description For The Serp

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Oct 29, 2015. Although Google has said in the past that Meta description tags (as well as Meta Keywords) are not important to search engine rankings, since Google will sometimes use the meta description of a page in search results snippets, they are extremely instrumental in generating user click-throughs from SERPs.

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“I posted a job opening on a Stanford Engineering alumni mailing list, and mentioned the name of our company and a brief description of what we do. you are losing to rivals with fewer compunctions. WHY did Google fail to catch a.

Aug 10, 2017. A meta description is the sentence or two that describes what's on a web page or article. Google refers to these as snippets. It's that blurb under the URL that helps you decide whether or not to click on or skip a specific link. When you perform a search, a search engine will pull a meta description for each.

Rank in Google. Many web developers are basically in tough competition with lots of websites for better ranking and more visibility on the SERP’s first few pages.

Dec 1, 2017. As internet marketer Brad Randolph states, “SEO can take as fast as one day, or as long as 6 plus months to see results.” Some website owners claim to see results in as little as two weeks, while others report it to take as long as six months. Why did Google ignore the meta description tag in that case?

Jan 14, 2014. They're easy to ignore and time consuming to write. But well-written. Although we're going to focus on meta descriptions in this article, it's good to know what makes up an entire organic Google SERP result. If you're. Every organic result you see in the Google SERPs has three minimum components:.

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Mar 20, 2014. Pixel width makes total sense for the search engines to use for their SERPs, but does make it harder for webmasters and SEOs to have control over their. For meta descriptions, Google currently conform to word boundaries, so that pixel or two difference can mean an entire word difference between the.

Apr 5, 2017. Your content is only showing in any hypothetical set of SERPs because it matches the search query's keywords. And these days, with search engines such as Google highlighting the exact match, latent semantic indexing, and close- match keywords in the meta description, search users can get a feel right.

Aug 11, 2016. This harms the website's reputation with visitors and will lead to a warning on the search engine results page (SERP) claiming This Site May Be Hacked. This particular SEO spam not only created bogus meta-data for the main text link and description, it also changed the sitelink snippets (short.

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Feb 7, 2016. Popular internal pages appear as Sitelinks. Unique titles and meta descriptions on internal pages. These factors may, or may not, be exactly what Google uses to trigger Sitelinks. Nevertheless, everything on this list is desirable for a web marketing program, so using the list as a guide would probably make.

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Jul 19, 2016. camp and create our metadata with that in mind. However, we do believe that the CTR percentage on links within the SERPs contributes heavily towards how Google chooses a final ranking position and will regularly boost the ranking of a page with new metadata to test if the altered meta title or description.